Analysis of Network Marketing Research in Machinery Industry

In the Internet today, no matter what kind of occupations people are engaged in, they cannot rely on the support of the Internet. People are increasingly dependent on the Internet. The dependence of the machinery industry on the Internet is also growing. People usually encounter problems in machinery through the Internet.

Through market research, it has been found that many mechanical users are relatively single in their choice of online marketing methods. However, we cannot say that the single method is wrong. The new competitive network marketing consultant has found through investigation that there are two main marketing methods that customers in the machinery industry generally choose: one is to place keywords and the other is to purchase in the industry platform. Wang Pu.

1. Running keyword advertising. The fastest increase in keyword advertising should be to say that the ranking of the site, who is the highest price, who will be ranked in the top few, so they are not the effect of the site but the price, and in terms of timely, we will own business The websites are ranked in the top few, and most of the websites visited are competitors in the industry. Moreover, the rankings of companies are only temporary, and the ranking of websites will obviously decline after the fees expire. The new competitive online marketing consultant mentioned in the website optimization design idea that one of the principles that should be mastered in website optimization is: Website optimization is not just search engine optimization, but should be user-oriented rather than search engine-oriented.

2. Industry platform purchases shop. Through the development of industry platforms in recent years, more and more, we choose a single industry platform will lead to our promotion limitations, and access to the industry platform, most of the users are businesses, so the conversion rate of customers is not very high. If we understand online marketing, we know that there are many ways to promote it. We, whether we choose keywords or industry platforms, are likely to cause limitations in our promotion, so that the coverage of customers is far from the needs of companies.

The new competitiveness network marketing consultants through the investigation of the machinery industry, analysis of features to solve business problems, and put forward efficient network services.

1. The customer's search volume is large and the conversion rate is small. Whether businesses or users often solve problems through the network when they encounter problems, so the customer's dependence on the network is relatively large. Therefore, the new competitive online marketing consultant conducts a comprehensive analysis and summary of the website and investigates the exposure of each keyword in the industry. Analysing industry keywords makes the conversion rate of customers much better.

2. The company's products are many and promotion is single. Mechanical websites can no longer meet their needs in a single way and require diversification. The new competitive online marketing consultants rely on a variety of promotion methods, making the company's website more extensive coverage and exposure, whether it is the industry platform or search engine can be covered.

3. The website was online for a long time and the results were not satisfactory. General mechanical websites rarely pay attention to their own design problems, which leads to the unsatisfactory inclusion of the website, making it difficult for users to browse to the company’s website. Enterprises all want to use the least human and material resources to solve the problems of the enterprise, so the new competitiveness of network marketing consultants from the planning of the previous period to the promotion of the latter are all undertaken by professional personnel, this will not only save the company's costs, but also save the company's time .

4. The cost is high. Regardless of whether it is a keyword or an industry platform, the funds spent are quite huge. Some keywords in the machinery industry are highly competitive, which leads to expensive clicks. Due to the limitations of the promotion of the industry platform, many customers are unable to obtain detailed information and have also lost many customers. Those who have engaged in online marketing know that network marketing is a cumulative process, and the effect will be continuously displayed in accumulation. Therefore, the new competitive network marketing consultant has launched a three-month free service, which makes the site accumulate. It is no longer a matter of wasting the funds of the enterprise and paying for the results. This is not just the machinery industry. This is what any industry wants to see.