Analysis of Global Top 10 Automotive Group Sales in the First Half of 2011 (Part 2)

Analysis of Global Top 10 Automobile Group Sales in the First Half of 2011 (I)

Analysis of Global Top 10 Automotive Group Sales in the First Half of 2011 (Chinese)

Nissan - China sales accounted for more than one quarter, Russia sales doubled Nissan Motor Co.'s sales in Japan in the first half of 2011 fell 18.9% year-on-year, but its global sales increased 12.1% year-on-year to 2.25 million units (while other Japanese automakers like Toyota, Honda and Suzuki's global sales have fallen.

From Nissan’s global sales distribution, Nissan’s global sales account for about a quarter of China’s sales. In the first half of last year, sales in China accounted for 25.1% of Nissan's global sales. China surpassed the United States to become Nissan's largest market; in the first half of this year, the Chinese market maintained this status, and the proportion of Nissan’s global sales further increased to 26.4. %. The US market sales accounted for 22.4% of Nissan's global sales in the first half of this year, and only 15.6% in Europe.

Among Nissan’s listed sales in major markets, Russia’s sales grew fastest, from 99,000 units in the first half of last year to an increase of 116.2% to 63,000 units. In its first and second largest markets, China and the United States, its sales also increased by 18.2% and 14.7%, respectively.

Iveco’s sales in the first half of this year were not known. If sales were calculated in the first half of the year (61,000 units), they would be included in Fiat Group's total sales of 1.155 million units. In this paper, we rank Fiat, Chrysler, Renault and Nissan as two groups. So there are no Fiats in the top ten. Next time we can sort by group alliance, we can also consider VW-Suzuki as an alliance, although this alliance is not stable enough.

PSA--Double-brand Sales vs. Only China's PSA Peugeot Citroen Group announced that its sales volume in the first half of 2011 was 1.86 million units (including assembled vehicles and CKD), which was a year-on-year increase of 0.2%.

If we only look at its entire vehicle sales, its global sales volume is 1.652 million, an increase of 2.1% over the same period last year. In this sales composition, Europe (including the European Union, EFTA countries, and Croatia) still accounted for nearly 70% (69.9%), but it was 4.7 percentage points lower than the 74.5% in the first half of last year. Outside of Europe, two important markets for PSA are Russia and China. Its sales volume in Russia is only less than one-fifth of sales in China, but its growth rate is rapid. It increased by 65.5% year-on-year to 35,000 vehicles in the first half of this year, while China's sales increased by only 10.2% to 195,000 vehicles.

The total sales of PSA brands Peugeot and Citroën were roughly the same, with the Peugeot slightly higher, accounting for about 53% (this year and the first half of last year). Among the major global markets listed by the group, besides China, the Peugeot brand sold more than Citroen. In China alone, Citroen brand sales are higher than Peugeot. In the first half of the year, Citroen sold 114,000 vehicles in China, which was 33,000 vehicles higher than the Peugeot.

Honda - North America's highest sales and Asia's decline

Honda's global sales in January-March 2011 decreased by 1.6% year-on-year to 8.60 million units, down 39.2% year-on-year to 547,000 units from April to June; cumulative sales in the first half of the year were 1.407 million units, down 20.6% year-on-year.

In terms of sub-regions, Honda's largest global market is North America. From April to June this year, North American sales still accounted for 41.1% of its global sales, while Toyota has reduced this proportion to 22.6%. From this point of view, Honda is more dependent on Toyota than North America.

From January to March, although Honda's car sales in Japan and Europe fell compared to the same period of last year, it also achieved year-on-year growth in North America and Asia (outside of Japan), with a higher growth rate in North America of 7.9%, and almost zero growth in Asia (0.4%). ). From April to June, affected by the earthquake and other disasters in Japan, Honda's global sales volume declined year-on-year, and the largest decline was in Asia. Its Asian sales fell 46.7% year-on-year to 139,000 vehicles, which only accounted for Honda’s global sales. 25.4%, 3.6 percentage points lower than the same period of last year.

Renault - fastest growing sales across Eurasia The Renault Group's global sales in the first half of 2011 increased by 1.9% year-on-year to 1.374 million vehicles. Among them, Renault brand accounted for 83.0% (accounting for 3% higher than last year), Dacia brand accounted for 12.9%, and Renault Samsung brand accounted for 4.1%. Among the three brands, only the Renault brand sales growth, sales of the first half of the Dacia and Renault Samsung brands fell 2.9% and 35.6%, respectively.

In terms of sub-regions, although the Group still had 60.5% of its sales (832,000 vehicles) in Europe in the first half of this year, it was down 6.1 percentage points from the same period of last year. The share of France’s domestic sales in its global sales also fell from 30.2% in the same period last year to 26.7%. Outside of Europe, its largest market is the Americas. In the first half of this year sales (17.9 million vehicles) accounted for 13.0% of its global sales; while the fastest-growing sales were across the Eurasian continent (including Russia, Ukraine, Uzbekistan, etc.), Its sales in the region increased by 73.3% year-on-year to 80,000 vehicles.

Suzuki - Japan's sales fell to 25%, other Asian regions rose to 58%

Suzuki sold 677,000 vehicles worldwide in January-March 2011, up 4.5% year-on-year; from April to June, it dropped 7.9% year-on-year to 562,000 vehicles. From this, it can be calculated that its global sales volume in the first half of the year was 1.239 million units, a year-on-year decline of 1.5%.

From a regional perspective, more than half of Suzuki’s global sales come from Asia (outside of Japan). In April-June of this year, Asian sales accounted for 58.4% of its global sales, which was 6.1 percentage points higher than the same period of last year; while sales volume in Japan’s domestic sales fell 5.1 percentage points to 25.1%.

The April-June period was the quarter in which the earthquake had the greatest impact on the sales volume of Japanese automakers. Both Toyota and Honda's sales in major global markets declined during the quarter, while Suzuki's sales in Asia continued to increase by 2.8% year-on-year.