Analysis of development situation of shovel transportation machinery

China's shovel transportation machinery industry uses loaders, bulldozers and graders as the main products. After years of development, the overall technology of the products has been very mature and can fully meet the needs of the domestic market. At the same time, the shovel transportation machinery has already passed through the chaotic period in which there are many production enterprises, product quality is uneven, and price wars are rampant. Through further integration and development during the “Eleventh Five-Year Plan” period, market concentration has increased significantly and the scale effect has become apparent. . The year 2012 is a crucial year for the country to implement the “Twelfth Five-Year Plan” and promote the transformation and upgrading. It is also the year in which the situation is striving for progress stably and fully protecting growth. With the transformation of the country’s economic growth, the Chinese construction machinery industry has gradually transitioned from high-speed growth to steady growth, and some new changes and new conditions have also appeared in the shovel transportation machinery industry. The industry’s development has gradually entered “moderately rapid growth”. In the following stages, the loaders, bulldozers and landers will be used as examples to analyze in detail the market conditions from January to September 2012.

View of the market 2012 market operation of shovel transportation machinery industry 1. Loader According to the statistical data of China National Engineering Machinery Industry Association's shovel transportation machinery branch, from January to September 2012, China's 28 major loader manufacturers accumulatively sold loaders. 138,341 units, a year-on-year decrease of 27.99%. Compared with last year, the year-on-year trend in 2012 has dropped by 30.04% since March, and there has been no obvious rebound. In August and September, the decline further expanded, and the market is still hovering in the depressed region. From a single month’s point of view, September loader sales were 7.13% higher than the previous month, and it was the first time in five months that it has rebounded. Comparing the trend of the loader market in the past three years, “bounce” will occur during the period of August and September every year, which is a normal seasonal adjustment.

From the perspective of corporate sales, most brands' sales volume and year-on-year declines, only Shantui, Anhui Heli (600761, shares) and Caterpillar, Liebherr, and other minority brands maintained positive growth year-on-year. From January to September 2012, Liugong has sold more than 25,000 loaders, and Linong and Longgong have followed and sales have exceeded 20,000. In addition, 3T and 5T products are still mainstream sales products. From the perspective of regional sales, 2012 continued its sales trend in the last year, and North China still has a large advantage. Statistics from the club show that from January to September 2011, the top five sales regions were Shandong, Henan, Shanxi, Hebei, and Inner Mongolia. The top five sales in 2012 were Shandong, Henan, Inner Mongolia, Shanxi, and Jiangsu. Hebei's sales dropped by more than 4,000 units from the 4th to the 7th place this year. Although the sales volume in Jiangsu Province has decreased by more than 500 units from last year, the ranking still rises to the 5th place.

From January to September 2012, 28 loader manufacturers accumulated a total of 22,926 export loaders, a year-on-year increase of 21.05%, accounting for 16.57% of total sales. Among them, 2,391 export loaders were exported in September, an increase of 10.90% year-on-year, an increase of 11.47% Compared with the sluggish situation of the entire construction machinery industry in China, exports can still guarantee continuous positive growth. This reflects the stability of the loader in the export market and the high price-to-price ratio of the product, which has been recognized by users in the world. Similar to the domestic situation, 3T and 5T products are still the mainstream export products. Excluding the decline in the sales volume of small-scale loaders with models of 1t and below, the remaining tonnage products have a large increase, among which the skid steer loaders have increased by more than 200% year-on-year. The largest increase. Among export enterprises, the export sales of temporary workers reached 4105 units, and Xugong has the highest growth rate. Since 2010, China’s export volume of loaders has continuously increased, and the proportion of exports has also increased significantly. This shows that the international competitiveness of domestic brand loaders is continuously improving, and the export market has a greater role in driving sales across the industry.

2. Bulldozer According to statistics from the China National Engineering Machinery Industry Association's shovel transportation machinery branch, from January to September 2012, cumulative sales of 12 major bulldozer manufacturers in China were 7,579 units, a decrease of 31.60% year-on-year; 4,602 units were sold on the domestic market, accounting for Total sales of 60.72%, down 44.82% year-on-year; export sales of 2977 units, accounting for 39.28% of total sales, an increase of 8.68%.

Combined with sales in 2011, the bulldozers market has been in a downtrend since the sharp decline in March 2011. In January 2012, the bulldozers finally reached a bottom of 460 units in the past three years. In February 2012, the bulldozers market began to stop falling. "Recovery, a significant recovery from the year-on-year trend. Compared with the bulldozers market trend in the past three years, the bulldozers market sales were flat in 2012 and there was no expected "peak" sales.

From the perspective of corporate sales, Shantui sold more than 4,000 bulldozers from January to September 2012, accounting for 62.55% of the total market, and continued to steadily occupy the leading position in the bulldozer market. The second place is Shaanxi Zhonglian Market. The occupancy rate was 7.98%; Prosperity was ranked third, with a market share of 7.02%. Compared with the same period of last year, the demand for small horsepower products shrank sharply, and the drop in the 160- to 170-hp range reached 39.38%. From January to September 2011, the sales volume of bulldozers in Heilongjiang, Jiangsu, Anhui, and Shandong provinces all exceeded 500 units, and the cumulative sales of Guizhou, Liaoning, and Hubei provinces were all over 400 units.

Compared with the same period of last year, in 2012 only Hubei sold nearly 396 cars last year, selling 396 bulldozers; and there were more than 250 units sold in Shandong, Heilongjiang, Jiangsu, and Henan. In terms of exports, from January to September 2012, a total of 2,977 bulldozers were exported, and the mainstream models for export remained 160 to 165 hp, accounting for 42.09% of the total exports, which represented a year-on-year increase of 8.69%, although the year-on-year decline was greater (2011 Bulldozers) Exports increased by 55.54%), but it is still very difficult to maintain a positive growth trend in the case of sluggish sales across the industry.

3. Grader According to the statistical data of the China Construction Machinery Industry Association's shovel transportation machinery branch, from January to September 2012, China's 13 major motor grader manufacturers sold a total of 3185 motor graders, a year-on-year decrease of 20.04%. Compared with last year. , 2012 year-on-year trend has been down since the beginning of the year, the domestic market sales situation is gloomy. From a single month point of view, the September grader fell 6.49% month-on-month and 28.72% year-on-year. Judging from the motor grader market trend in the past three years, there will be a “flat” sale of flat land in March, while the motor grader’s market in 2012 will “have a low climax”. In the state, the highest monthly sales were 479 units, slightly higher than last year's average sales of 421 units; in September, sales were only 268 units, which was the lowest value of sales in two years since January and February 2010.

Judging from the sales situation of the company, Xu built more than 1,000 units of motorized graders to occupy 35.10% of the market in January-September 2012. Changlin, Shantui, Xiagong, Chenggong and other second- and third-tier grader companies can basically maintain their market share. Sales volume, market share slightly improved. In addition, 165hp and 180hp products are still the mainstream sales products, which account for 23.20% and 29.76% of the total sales respectively. Due to the overall market conditions, the sales model has moved closer to mainstream models, and the market share has increased slightly. From the perspective of regional sales, in 2012, the general trend of regional sales lasted for the last year. The top five sales regions in 2012 were Jiangsu, Xinjiang, Inner Mongolia, Henan, and Shandong. Heilongjiang, ranked fourth last year, ranked 10th in 2012.

In September 2012, 135 export graders fell by 39.73% year-on-year. Affected by the industry, the grader’s export trend for the whole year was evident. In January-September 2012, a total of 1,645 motor graders were exported, a year-on-year decrease of 7.11%, accounting for 51.64% of total sales. Products with output of 165hp and 180hp were the main export models, and Xuzhu was the company with the largest export sales. Since 2010, the changes in the export market have been affecting the market for motor graders. If the exports are good, the sales of motor graders are good. Grader exports accounted for more than 50% of total sales since June 2011, indicating that the export market has further improved the overall market for graders. In 2012, the proportion of export markets decreased slightly, and whether the industry found new growth points. Need to be further observed.