For the Chinese auto industry, 2017 is destined to be an extraordinary year. This year, China's auto market has progressed steadily, and new technologies, new models, and new forces have emerged. The characteristics of consumption upgrades are obvious. In addition, China has focused its economic development on the real economy. Its main task is to promote the transformation of manufacturing from China to China and the transformation of China's speed to China's quality. As the largest plate in the manufacturing industry, the automobile industry has clearly been in urgent need of transformation. A new stage of upgrading and innovation. Three major central enterprises to achieve strategic cooperation On December 1, three central enterprises of FAW Group, Dongfeng Motor Group and Changan Automobile Company signed a strategic cooperation framework agreement in Wuhan. The three parties announced that they will carry out all-round cooperation in forward-looking and common technology innovation, full-value-chain operation of automobiles, joint-venture “going outâ€, and new business model, which marks the beginning of full cooperation between the “national team†of the Chinese automobile industry. . Comment: In fact, the rumor of the merger of the three central SOEs has been long-standing, and this high-profile announcement of in-depth strategic cooperation has given people more hope for the news that the three companies may merge. Although it is impossible to determine whether the three large-scale automobile industry central enterprises will merge, it is the future trend to strengthen the deep cooperation between the central enterprises in terms of technology and sales under the background of entering the new normal. The Internet made several happy families On December 16th, Weiqi Auto, the internet carmaker, released its first electric car ES8 at the Wukesong Cadillac Center in Beijing. It plans to build more than 1,100 substations nationwide and deliver more than 1,200 mobile charging stations by the year 2020. car. In addition, a number of Internet auto companies such as Weimar and Xiaopeng Automobile have also continuously received large investments in BAT. At the same time, the ever-looked LeTV has gradually lost momentum. Comments: Beijing Wukesong Cadillac Center was formerly known as Le Sports Ecology Center, LeTV's first concept car is debut here. A few years later, Weilai, another Internet car maker, also released the first production car here. The difference is that LeTV seems to have been out of sight and the ES8 of Weilai is a production vehicle. However, ES8 is OEM by JAC. Weilai Automobile mainly provides intelligent technical support and sales network management. However, whether the success of this model in the field of mobile phones in the automotive field remains to be tested. Self-owned brand cars enter 2.0 stage In 2017, self-owned brand cars began to concentrate their efforts. This year, Beijing Auto's new-generation D50 sedan, Changhe brand new models Changhe A6 and Changhe Q7, Great Wall WEY brand series, Geely lead gram, and long-safety new mid-to-high-end sedan Corel CC and other new models have unveiled one after another, allowing people to independently brand automotive products. Start with a new understanding. Comments: After years of hard work, self-owned brand auto companies have accumulated a certain amount of technology and product positive development capabilities. With the extensive use of technologies such as the Internet and intelligent technologies, self-owned brand cars have started to update their own products. According to statistics, the sales of self-owned brand cars have maintained growth for several consecutive months, and product upgrades have been accelerating. Even the trend of self-owned brands selling more expensive and joint venture brands selling cheaper. MOFCOM Releases New Automobile Sales Management Measures In February this year, the Ministry of Commerce reviewed and approved the "Automotive Sales Management Measures" and implemented it on July 1, 2017. The previous "Implementation Measures for Automobile Brand Sales Management" was abolished at the same time. The new approach stipulates that dealers must stipulate prices clearly, and must not increase sales or charge additional fees beyond the list price. At the same time, it is stipulated that car dealers will no longer need to be authorized by the supplier when selling cars, and the previous 4S shop single mode was broken. Comments: Compared with before, the new car sales management method, although only a small two-word brand, but it completely broke the original rules of the car sales industry, this provision has greatly reduced the threshold of car business, future car sales even It may appear as a hypermarket or supermarket model. Car companies have announced the fuel vehicle withdrawal schedule On October 19, Changan Automobile officially announced that Changan Automobile will officially stop selling traditional fuel vehicles in 2025. Subsequently, BAIC also stated that except for special vehicles and special vehicles, it will take the lead in Beijing in 2020 to completely stop sales of its own branded traditional fuel passenger vehicles, and by 2025, completely stop production and sales of its own brand of traditional fuel oil in China. Passenger car. Comments: With the strong support of policies, China has become the world's largest producer and sales market for new energy vehicles. The industries related to new energy vehicles, such as batteries, charging, and materials, have ushered in a period of rapid development. However, at the same time, problems such as cruising range, battery use and recycling, charging facility construction, and power grid coordination that are plaguing the development of new energy vehicles still prevail. After the subsidy policy gradually recedes, new energy vehicles are still under pressure. Audi storm reached consensus In November 2016, Audi officially opened joint venture production and sales with SAIC, and FAW Audi's existing dealer network began to boycott. In May of this year, the controversy that lasted for more than half a year finally reached a consensus. Many parties reached an agreement on future cooperation and signed an agreement. It was determined that by January 2022, there would not be a second Audi sales company. Comments: Audi hopes to replicate the North-South public model, hoping to increase sales of Audi in China in this way to counter the strong competitive pressures of Mercedes-Benz and BMW. However, with the Chinese auto market entering a new normal, that period of sustained high growth will no longer appear. At the same time, product advantages have gradually weakened the role of the company in forming a strong market position. Concerned about the profitability of dealers, taking the initiative for the distributors, and maintaining the unity and stability of the sales network have become an important factor for vehicle companies to obtain future competitive advantages. Dual-point policy introduced On September 28, the “Measures for the Parallel Management of the Average Fuel Consumption of New Energy Vehicles and New Energy Vehicles for Passenger Vehicles†(referred to as the “Administrative Measureâ€) was officially released by the industry as the “double-integration policyâ€. The double-integration policy mainly includes two parts, one part is the average fuel consumption of passenger car companies, and the other part is the passenger car enterprise new energy vehicle points. In the future, the company's fuel consumption points and new energy points will be managed in parallel. In addition to the need for automakers to reduce fuel consumption to obtain positive fuel mileage, they must also sell a sufficient number of new energy vehicles to obtain new energy points. Comments: China has made great achievements in the development of energy-saving and new energy automotive industry, but there are also certain problems, especially the long-term mechanism to promote the sustainable development of the industry has not yet been established. The "Administrative Measures" innovatively proposed that the average fuel consumption points and new energy vehicle points be managed in parallel. In this way, we can fully absorb the advanced experience from the international experience, and fully take into account the status quo of the development of China's auto industry, will effectively promote the energy-saving emission reduction and upgrade of China's auto industry. In the medium and long term, the double-integration policy will inevitably force automakers to accelerate the pace of the deployment of new energy vehicles and shift their focus from “how to get more subsidies†to “how to make competitive productsâ€, making resources Advantageous enterprises will move closer to improve the technical level of the industry, accelerate the survival of the fittest, and become bigger and stronger. Joint Venture of New Energy Vehicles Many foreign automakers are in the process of establishing new joint ventures with domestic auto companies to produce new energy automotive products. In the first half of this year, Jianghuai Automobile and German Volkswagen officially reached a joint venture agreement and plans to launch the first pure electric vehicle product in 2018. In November of this year, Ford Motor Co., Ltd. and Zotye Motor Co., Ltd. also announced the formation of a new joint venture, Zotye Ford Motor Co., Ltd., to build a series of economical pure electric passenger car products using the joint venture’s own brand. In December of this year, Brilliance Automotive also set up a joint venture with Renault of France. New energy vehicles have become the main products of the new joint venture company. Comments: Chinese and foreign car companies have started a new wave of joint ventures. Different from the wave of joint ventures in the 1990s, the new joint venture company has invariably pointed to new energy vehicles, and private car companies appear to have become the main partners of foreign capital. In addition, in the last wave of automotive joint ventures, capital, technology, brand, and management all came from foreign parties, and this time the joint venture will jointly develop and build new brands together. This is so because China has made overall arrangements in the field of new energy vehicles. China has issued policies such as "Made in China 2025", "Mid-term and long-term planning for energy-saving and clean energy vehicles," and "dual-credit" policies, while multinational companies have apparently Inadequate market preparation, coupled with the high cost of developing electric vehicles for foreign brands, finding a Chinese partner who can achieve a lower cost becomes a very realistic solution. Automotive industry reinvents big acquisitions In June of this year, Geely Group signed a definitive agreement with Malaysian DRB Group to acquire 49.9% of the shares of Proton Auto, a subsidiary of DRB, and 51% of the luxury sports car brand, Lupus, and become the exclusive foreign strategic partner of Proton Auto; In July, Guanzhi Automobile officially announced that the new strategic investor was Baoneng Group. Subsequently, Baoneng will continue to purchase part of the equity of Quantum Co., Ltd. in order to achieve the absolute purpose of controlling the car. Comments: Large overseas acquisitions have become Geely's trick, from the British Manganese Copper Company, Australia's automatic transmission company to Volvo Cars, Geely has been constantly refreshing people's attention, and the acquisition of Proton Auto, Geely's intention is obvious, that is Enter the Southeast Asian market to further increase Proton's sales in Malaysia, the United Kingdom, India and Australia. Compared with Geely's acquisition of Proton, the acquisition of the Group by Baoneng Group is even more eye-catching. This is the first time in the history of Chinese automobiles that a company with a financial background has acquired a car company. In fact, Baoneng Group has a long-standing commitment to the automotive market: In March this year, Baoneng Group registered and established Baoneng Automobile Co., Ltd.; in October this year, it invested about 14 billion yuan to build a new energy vehicle supporting installation project; this year in November, Kunming and Kunming The municipal government signed a strategic cooperation agreement and plans to build a new energy vehicle vehicle and parts project with a production capacity of 500,000 units. This time, Baoneng quickly entered the automotive field and obtained the qualification for the production of new energy vehicles. "Counterfeiting" weighed on Japan's auto industry In June this year, Japan's largest auto parts company, 84-year-old Takada company, eventually filed for bankruptcy protection due to false quality of airbags. Soon after, Japan’s third-largest steel producer and “100-year-old†Kobe Steel also fell into the whirlpool of counterfeiting, publicly admitting to altering the strength and dimensional data of aluminum products, and affecting Japanese auto companies such as Toyota, Subaru, Mazda, Honda and Nissan. . Comments: With the rapid rise of manufacturing in China, Japan's original cost advantage has gradually been exhausted. In the heyday of Japanese manufacturing, many contradictions and problems were ignored or overshadowed, but with the fierce competition launched by many competitors, Japan's manufacturing of "counterfeiting" and other issues were continuously exposed. At the same time, it also shows that quality and quality will always be the lifeline of the company. No matter how brilliant the company has once been, if it crosses the red line of quality, it will collapse in an instant. China's auto industry is rising and is full of vitality, and this incident of Japanese corporate fraud has undoubtedly sounded a warning to Chinese companies.
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